Browsing Category BRANDING & MARKETING

7 of the latest ways big brands are using content


Thursday, August 4, 2016

When content reigns supreme, what tactics and strategies are some of the largest hotel brands using to entertain, inform and educate their guests? I’m sure some of you have heard of this dominating phrase in current-day marketing: “Content is King.” If I had a nickel for every time I heard this ...

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How to evolve your magazine’s brand


Thursday, April 21, 2016

 “Change is inevitable. Evolution, however, is optional.” ― Tony Robbins Most of us have looked back on photos taken five to 10 years ago and thought, “What was I thinking?!?” Maybe it was our fashion choices; maybe it was a particular trendy haircut that isn’t so trendy anymore. We soon realize ...

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Starbucks’ strategy in creating meaningful connections


Monday, October 5, 2015

Creating connections is fully entwined into Starbucks’ brand promise, which is to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. Coffee is known to do just that, too. It brings people together. And Starbucks has achieved exactly this in its 21,000 stores in ...

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