Browsing Category WRITING & EDITING

7 easy tips for writing better headlines

Thursday, October 8, 2015

This statistic is quite depressing: “On average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest.” So if you’re lucky enough to get them to read the headline, there’s an even slimmer chance they’ll continue on to the good stuff? ...

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