For the past couple of years, I’ve been called an anomaly – by both friends and acquaintances alike. Apparently working the same job you started out of college for a decade isn’t very mainstream these days. I started at Naylor Association Solutions two weeks after I graduated from the University of Florida. This was back in June 2007, and today, July 7, 2017, I’m sitting here reflecting back on the past 10 years. It only felt appropriate to think about what I’ve learned, experienced and, most importantly, what I’m grateful for.
It’s been talked about before, but we’re going to take a refresher on one of the most important components of your personal and professional branding: The dreaded headshot. I’m sure we can all agree that most of us don’t like taking pictures of ourselves unless they include our favorite destination, are shot with our favorite people, or contain some other significant thing that takes the focus off ourselves. But this one photo is one of the most important things we can add to our personal-branding arsenal.
Planning a large, industry-leading event can be quite the undertaking, and nearly every association knows that the months leading up to an annual conference can be a bit daunting. While putting forth your best efforts to put on a great event and increase attendance (and future members), it’s easy to leave event- and year-round content opportunities on the table. I’ve seen so many organizations focus so much on the event itself that the sponsorship integration, cross-promotion and potential content opportunities get lost in the shuffle.
Imagine you’re back in one of your college classes. It’s a class you’re really excited about, and you actually already know a lot about the subject. Your professor gives an assignment, but just says it has to be a paper, it’s due in about two weeks, and it will be available to the entire class for their reading pleasure after you turn it in.
When content reigns supreme, what tactics and strategies are some of the largest hotel brands using to entertain, inform and educate their guests?
Most of us have looked back on photos taken five to 10 years ago and thought, “What was I thinking?!?” Maybe it was our fashion choices, maybe it was a particular trendy haircut that isn’t so trendy anymore. We soon realize that what looked good and was considered in style then definitely wouldn’t fly now.
An association magazine should be the most highly valued tool in an association’s communications toolbox. When done well, it’s an invaluable member benefit, provides a solid source of non-dues revenue, and is the perfect vehicle to solidify your organization’s leading voice in the industry.
This past January, I hit a wall. My mother and I weren’t getting along (for the first time in my entire life), I was struggling after my divorce to find my new path and forge ahead. I wasn’t sure what my future held, and I was lost. My immediate reaction — when I felt the walls closing in — was to cut out the distraction, drama, and influence that social media brought to my life. I disconnected my account on New Year’s Day, and until a couple of days ago, never looked back. It wasn’t until this week, when a colleague experienced the tragic event of her young daughter’s death, that I realized that life is too short and precious to not share — and participate — in the lives of those we care about.
Others poke fun at for my incessant organization, color-coding, and worksheet-making obsessions. I have a tendency to assign a color, number, or ranking to any given task or deadline. And while others could find it a little neurotic, I find comfort in the self-made worksheets and rainbow of colors. They’re a physical resemblance of my plan and provide a clear understanding of where I’m headed (and how many boxes I have to check to get where I’m going).
This statistic is quite depressing: “On average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest.” So if you’re lucky enough to get them to read the headline, there’s an even slimmer chance they’ll continue on to the good stuff? See? Pretty depressing.