Most of us have looked back on photos taken five to 10 years ago and thought, “What was I thinking?!?” Maybe it was our fashion choices, maybe it was a particular trendy haircut that isn’t so trendy anymore. We soon realize that what looked good and was considered in style then definitely wouldn’t fly now.
An association magazine should be the most highly valued tool in an association’s communications toolbox. When done well, it’s an invaluable member benefit, provides a solid source of non-dues revenue, and is the perfect vehicle to solidify your organization’s leading voice in the industry.
This past January, I hit a wall. My mother and I weren’t getting along (for the first time in my entire life), I was struggling after my divorce to find my new path and forge ahead. I wasn’t sure what my future held, and I was lost. My immediate reaction — when I felt the walls closing in — was to cut out the distraction, drama, and influence that social media brought to my life. I disconnected my account on New Year’s Day, and until a couple of days ago, never looked back. It wasn’t until this week, when a colleague experienced the tragic event of her young daughter’s death, that I realized that life is too short and precious to not share — and participate — in the lives of those we care about.
Others poke fun at for my incessant organization, color-coding, and worksheet-making obsessions. I have a tendency to assign a color, number, or ranking to any given task or deadline. And while others could find it a little neurotic, I find comfort in the self-made worksheets and rainbow of colors. They’re a physical resemblance of my plan and provide a clear understanding of where I’m headed (and how many boxes I have to check to get where I’m going).
This statistic is quite depressing: “On average, eight out of 10 people will read headline copy, but only two out of 10 will read the rest.” So if you’re lucky enough to get them to read the headline, there’s an even slimmer chance they’ll continue on to the good stuff? See? Pretty depressing.
Creating connections is fully entwined into Starbucks’ brand promise, which is to inspire and nurture the human spirit—one person, one cup, and one neighborhood at a time. Coffee is known to do just that, too. It brings people together. And Starbucks has achieved exactly this in its 21,000 stores in more than 65 countries.